Tag Archive for loss aversion

Loss Aversion: Why We Cling To Dying Relationships

One of the toughest things for me to deal with when I was trying to decide whether to officially end my marriage was knowing I invested nearly 15 years of my life into the relationship. And was it all for naught?

“But we’ve been through so much together” was one of my thoughts.

I was scared of being back in the same lifestyle I had 15 years prior with nothing to show for it, except for some boxed memories and a lifetime of what ifs. It would mean living in an apartment with a cat named after a spice and working in television news. It looked like 1996 all over again.

A couple months ago I read a book called “Sway: The Irresistible Pull of Irrational Behavior.” » Read more..